Halo 3 has officially become the biggest entertainment launch in history, accumulating nearly £84m in the first 24 hours alone.

This is only based on sales in the United States. Halo 3 was released in the UK on 26 September and saw hundreds queuing to get their hands on a copy.

The Xbox 360 title beat previous records set by blockbuster releases like Spider-Man 3 and novels such as Harry Potter And The Deathly Hallows.

Halo 3, which sees players take control of the Master Chief once again, also broke the record in Australian retail history and looks set to continue the trend around the world.

“Halo 3 has become a pop-culture phenomenon,” said Microsoft UK executive Neil Thomson.

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